Writer, producer, consultant & educator on transmedia storytelling. CCO and Founder at storycentralDIGITAL and storycentralLABS. Adviser on transmedia strategic planning, incubating new entertainment IP, story architecture and consultant on cross-platform implementation and techniques. PhD researcher, writer of novels, plays and the first transmedia romcom. 2Conference Chair for StoryWorld Conference & Expo. Transmedia masterclass trainer to London Film School, Singapore Media Academy, Eurovision Academy. Since 2015 transmedia masterclass trainer to AKM.